In today’s competitive e-commerce industry, sellers must be inventive to differentiate their items and listings on Amazon.
You may have the best product in your niche, but if you can’t show it to potential buyers in an interesting and informative way, your items may not get the attention they deserve.
Because buyers cannot see or touch your product in person, infographics are an effective approach to improve the buying experience and visually showcase your product.
In this article, we’ll define infographics, explain why you should use them in your Amazon listings, and show you how to make infographics that sell.
Infographics, what are they?
Before we get into what infographics can accomplish for your product listings, let’s define them. In a nutshell, they are:
Visual images used to depict information or data, such as charts or diagrams
It’s as simple as that.
An infographic is a visual representation of information that mixes images and text. In the example above, you can see how a visual like this is far more effective than a few bullet points at communicating what the product is and does.
On Amazon, you can create an infographic for any product you can think of. They don’t have to be too sophisticated or information-dense.
Why use amazon infographics:
Most humans are focused on specific. The rashest decision-makers will not read all of a product’s specifications and benefits. They will look over a list. Swiping through the photographs will be the quickest way for them to learn more about your goods. Whereas content can assist rank a product and provide thorough information about it, an infographic on Amazon can condense that information and make it more digestible for shoppers who are short on time. Infographics are an effective approach to communicating value, building trust, and demonstrating to customers that you care about them as well as the product.
Infographics convey communication and benefits
What makes your product so special? A customer is unlikely to be able to answer this question simply by looking at your product. In the Amazon world, you must demonstrate to your customer because you are not present to tell them. Sure – they’ll skim the bullet points and swipe through your images, but if you focus on developing meaningful, easy-to-read infographics for Amazon, you’ll have a higher chance of convincing them to hit “add to cart”.
Sometimes a brand doesn’t have the budget to take lifestyle photos (pictures of individuals using the product), and that’s fine.
If a product is too simple:
Because there are so many specifications for an electrical product like the beard straightener, it’s simple to express features and benefits in an Amazon infographic. If you believe your product is “too simple” to warrant an infographic, you are wrong. Even if you don’t have a budget for lifestyle photographs, you may communicate value and demonstrate benefits with simple, high-quality images.
Adding value with packaging:
It provides value to present the packaging in an infographic on Amazon. The customer will associate how it is presented with the product’s quality. When a company thinks about how its product is packaged, it shows the customer that they care about all elements of the business, including the customer.
When you have products that you believe are too simple or lack sufficient specifications, including a photograph of the packaging is a good option.
Making comparison between products:
When you think about it, Amazon is simply a comparative shopping website. Many people begin their online shopping search here.
When a customer is seeking a specific product, they frequently begin by selecting their preferences from the search engine results page (SERP). They might compare them by opening them in various tabs.
Consider the following scenario:
a consumer is picking between two extremely comparable products. They practically all have the same listing copy, features, and benefits. One point of distinction is that one of the items includes infographics in its primary photos. This could be the item that persuades the customer to buy.
The infographic answers the questions:
If you’re selling a new or complex product, Amazon infographics can help customers comprehend how to utilize it. You are answering client queries and easing customer objections by offering use cases. In the instance of this peanut butter powder, instead of seeing it and dismissing it right away, customers are now aware of how to use it and how simple it is.
Add to that the fact that if your competitors didn’t have infographics like this to explain how to use their products, yours would be far more appealing because you’ve established value and trust.
Amazon Infographics Do’s and Don’ts
- Make sure to use visuals that are clear, relevant, and visually appealing.
- Use information that is concise and easy to understand.
- Utilize templates that are specifically designed for creating infographics.
- Include a “call to action” to engage viewers.
- Optimize your infographic for SEO.
- Don’t overload your infographic with too much information.
- Don’t forget to include the source of your data.
- Don’t use overly complicated fonts and graphics.
- Don’t forget to include an embed code so others can share your infographic.
- Don’t forget to optimize your infographic for mobile devices.
In conclusion, the use of infographics in Amazon product listings can be a powerful tool for increasing visibility and engagement with potential customers. By visually representing key information about a product in an easy-to-digest format, infographics can help to attract attention, convey important details, and build trust in a product.
Our agency specializes in creating effective infographics for Amazon product listings. We have a team of graphic designers and marketing experts who can work with you to create custom infographics that highlight the unique features and benefits of your products. We can also help you optimize your infographics for maximum visibility and engagement by incorporating the latest best practices for Amazon product listing optimization. Contact us to learn more about how we can help you improve your Amazon sales with the power of infographics.