Amazon A+ contents are no longer a feature but are now mandatory.
In today’s competitive eCommerce landscape, Amazon A Plus content is essential for success. It allows brands to tell a more detailed story about their products and helps shoppers make informed purchasing decisions. By creating engaging and informative content such as descriptive copy, product bullet points, and images, brands can create a stronger emotional connection with shoppers while providing them with valuable information to help them make informed decisions. In addition, A Plus content can help you increase your rankings in search results pages and your visibility on Amazon – both of which are key objectives in any successful online business strategy. With Amazon A Plus content being so crucial to achieving success on the platform, there’s no doubt that it should be considered a necessity rather than just a feature.
There are numerous reasons for A+ content; however, we will discuss 4.
Reason no 1: EBC can boost your conversion rate:
One of the amazon surveys concluded that if the enhanced brand content is accurately made, it can boost your conversion by up to 3%. Besides this, the average boost is about 5%.
Benefits of EBC:
- Amazon Enhanced Brand Content (EBC) has been proven beneficial for businesses, as it allows for a more engaging and customized product page.
- With visually appealing photographs, better depictions of the item’s features, and well-written descriptions, customers are more likely to learn vital information about the product before making a purchase.
- Moreover, brand credibility is bolstered with EBC; customers are inclined to trust brands that present accurate and attractive content.
- In conclusion, deploying EBC can help increase conversions significantly due to its advantages: improved visuals, detailed descriptions that accurately convey product information, and strengthened brand confidence among customers and prospects alike.
Reason no 2:power of your imagination and EBC:
You are limited to little information in the bullet points.
The strict guidelines for Amazon infographic pictures allow little space for creativity.
Adherence to the amazon rules enables designers to create a compelling visual solution that will convey important information in an organized manner while ensuring a professional standard of quality is maintained throughout the process.
You can make your product the star of the show with enhanced brand content.
Reason no 3:help customers make efficient and informed decisions/never let customers from the product detail page:
As a result of the ever-changing landscape of consumer shopping habits, Amazon is increasingly inclining toward sponsor results as one way to help customers make efficient and informed decisions about their purchases. By displaying sponsored product results alongside standard search results, Amazon can provide users with more value-based content that has already been vetted for accuracy and relevance.
Reason no 4:CONNECT TO CONSUMERS WITH STORIES:
A compelling brand story can persuade a buyer.
We connect to the story as humans because it generates EMOTION. The brand story builds trust with customers while simultaneously promoting the brand and its values, helping consumers develop positive associations that lead to loyalty. Furthermore, emotionally resonant stories give people insight into how using the product might improve their lives; when done correctly, this connection will trigger emotions that facilitate more profound engagement with the brand and its offerings.
With the help of A+ content, we can connect to our customers.
How to create Amazon A+ content?
- Don’t use too much text on the page; don’t use unknown abbreviations that can easily distract the customer.
- You can take great lifestyle images or create realistic lifestyle composite images but try to use one of them.
- Try to upload the best and high-quality images, as these are the soul of the amazon A+ page.
- Review any negative feedback from the customer and think about how you received such feedback. Try to answer your questions or reviews in your a+ content.
- Preview your content (A+ content) for mobile because more than 140 million customers shopped for mobile apps. Amazon has the feature of allowing mobile view so that you can eliminate any guess.
- To find out what works best, try the A/B test.
- Everything works together. The tailored product description best enhances the conversion of your best-selling ASINs. It’s not a quick remedy for your sluggish inventory. However, if you are introducing a new product, the best Amazon A+ Pages combined with Amazon PPC optimization can help you receive a boost. Furthermore, A+ Pages are one of the critical parts of making your page retail-ready.